Birch Hydrating Facial Cleanser

Low-pH moisturizing foam cleanser / daily facial cleanser

Soft watery gel that lathers into a fine, creamy low-foam texture and rinses clean with a soft, hydrated after-feel.

- Gently removes daily impurities, excess sebum and skin buildup.
- Helps minimize the tight, stripped feeling commonly experienced after cleansing.
- Supports a comfortable oil-moisture balance during the cleansing step.
- Leaves skin feeling soft, refreshed and hydrated.
- Suitable as a mild daily cleanser concept for dry, sensitive and normal skin types.

- Birch Sap: benchmark concentration 10,000 ppm for a hydration-led cleanser story.
- Hyaluronic Acid + Sodium Hyaluronate: moisture-binding support.
- Mugwort Extract: soothing botanical positioning.
- Chamomile Flower Oil: comfort-focused supporting ingredient.

- Target pH: 5.0-6.0, subject to final formula testing.
- Build a mild surfactant system around amino-acid and amphoteric surfactants for a creamy, low-irritation lather concept.
- Differentiate through a soft watery gel texture, quick fine-foam development and non-stripping after-feel.
- Recommended fill size: 150 ml soft tube; optional 20 ml travel tube for set or sampling programs.
- Packaging direction: matte white squeeze tube, white flip-top cap and an original ice-blue hydration graphic. Do not reproduce any benchmark brand artwork, wording or trade dress.
- Optional OEM upgrades: fragrance-free version, essential-oil-free version, vegan formula review, recycled-plastic tube option and FSC-certified carton.
- Recommended validation before launch: pH, cleansing performance, skin irritation/patch test, moisture-retention or post-wash hydration test, stability, compatibility and preservative challenge testing.