- Formula direction: high-moisture, rich gel-cream for dry and sensitive-feeling skin, with quick spreadability and a low-greasy finish.
- Hero story: 5-Cica soothing complex + hyaluronic moisture + ceramide barrier support.
- Sensory target: cushiony initial touch, smooth glide, fast settling and a soft protective finish.
- Packaging direction: low-profile 70 mL matte white PP jar, flat lid, pale teal accent ring, optional hygienic spatula and matching folding carton.
- Customization options: cream richness, cooling sensation, fragrance-free concept, ingredient percentages, jar color, accent color, print and carton finish.
- Optional substantiation after final-formula testing: low-irritation, non-comedogenic and long-lasting hydration claims.
- Recommended positioning: daily moisture comfort / calming hydration / barrier-support moisturizer.