- Benchmark formula direction: a short, single-hero ampoule built around Water, Glycerin, Butylene Glycol, Centella Asiatica Extract, 1,2-Hexanediol, Cellulose Gum, and Ethylhexylglycerin.
- Target sensorial profile: low-viscosity, clear to pale-gold liquid; fast absorption; smooth slip; non-sticky finish.
- Positioning options: fragrance-free, ethanol-free, essential-oil-free, vegan-formula direction, and sensitive-skin-focused claims, subject to final formula review and market requirements.
- Ingredient story options: Madagascar-origin centella concept or an alternative traceable centella source; optional standardization by asiaticoside, madecassoside, asiatic acid, or madecassic acid.
- Packaging direction: 100 mL amber or clear glass dropper bottle with a fully original, brand-neutral label and silhouette; optional 30 mL and 55 mL extensions.
- Recommended substantiation: skin-irritation/patch test, immediate and long-lasting moisturization, TEWL/barrier-support evaluation, and temporary redness appearance assessment.
- Final INCI, claims, stability, compatibility, preservative efficacy, and label compliance must be confirmed for each target market.