Cica-Tea Water Jelly Sun Serum 50ml

Lightweight organic-filter / chemical sunscreen serum concept
Daily facial sun serum in a 50 ml squeeze tube
Target claim concept: SPF 50+ PA++++

Translucent, lightweight water-jelly gel-serum
Fresh cooling slip, quick spreadability, moist non-sticky finish
Designed for a clear finish without visible white residue

- Daily broad-spectrum UV protection concept
- Immediate hydration and refreshing cooling sensation
- Soothing care for sun-exposed or heat-stressed skin
- Lightweight clear finish suitable under makeup
- Multi-step simplifying concept: serum-like moisturization plus sun care

- Tea Tree Leaf Water: soothing, refreshing water-base story
- Centella Asiatica Extract: calming and skin-comfort story
- Niacinamide: bright-looking skin and tone-care positioning
- Adenosine: elasticity / fine-line care positioning where permitted
- Optional support: Tocopherol, Malachite Extract, Ferment-derived ingredient

1. High-content botanical-water base can differentiate the formula from ordinary cream sunscreens.
2. Water-jelly rheology gives a visually distinctive translucent gel texture and fresh spread.
3. Modern organic UV-filter system can be developed for a lightweight, low-white-residue finish.
4. Makeup-base compatibility and low-pilling performance should be included in prototype testing.
5. Suggested package: independently designed 50 ml soft-touch gradient squeeze tube with low-profile frosted flip cap and matching folding carton.
6. Suggested design direction: ice-blue to seafoam gradient, water caustics, translucent mint jelly, tea tree and centella botanicals.