Ectoin Peach Tone-Up Sun Serum SPF50+ PA++++ 50ml

Tone-Up Sun Serum / Facial Sunscreen / Makeup Base

Light creamy serum with a sheer peach-pink tone-up tint and moist, smooth finish.

- Daily broad-spectrum UV protection concept: SPF50+ PA++++
- Natural tone-up and makeup-base finish
- Moisturizing skin-comfort concept for skin exposed to UV and heat
- Cooling and fresh-feel positioning

- Ectoin: moisture-barrier and environmental-stress protection concept
- Multi-molecular Hyaluronic Acid: layered hydration concept
- Optional supporting concept: Guaiazulene or a cooling botanical complex, subject to formula compatibility

1. Packaging: slim 50ml airless pump bottle, opaque pastel blush-pink satin body, polished silver cylindrical cap.
2. Design direction: premium Korean dermocosmetic minimalism with very small dark-gray typography and generous blank space.
3. Formula direction: lightweight moisturizing hybrid sun serum with a sheer peach-pink tone-up finish and low tack.
4. Consumer experience: smooth spreadability, natural brightening, comfortable makeup-base compatibility, fresh cooling feel.
5. Recommended claim substantiation: SPF/PA test, stability test, package compatibility test, primary skin irritation test, and cooling/skin-temperature test if the cooling claim is used.
6. Shade strategy: translucent peach-pink base designed to minimize ashy or chalky appearance across multiple skin tones; validate with wear testing.