- Develop as a lightweight daily chemical sunscreen with a fresh moisturizing finish
- Target no-white-cast, non-sticky, and makeup-friendly sensory performance
- Recommended pack: white 50 mL soft tube with a wide warm rice-beige flip-top cap
- Design direction: minimal ivory and pale apricot palette, thin double-line label, rice stalk visual cue
- Extendable to matching FSC-style paper carton and travel-size SKU
- Suitable target users: dry, normal, combination, and sensitive-skin positioning, subject to test results
- Validate SPF/PA, broad-spectrum performance, stability, compatibility, safety, and all market-specific claims before launch