- Formula concept: a cooling, essence-rich organic sunscreen that combines strong UV protection with soothing and moisture-retention benefits.
- Sensory target: clear, lightweight, fast-absorbing and non-cakey with a smooth moisturizing film.
- Package target: frosted translucent pale-aqua 50 mL slim soft tube, wide ribbed crimp seam, narrow cylindrical mint cap and minimal teal printing.
- Visual direction: icy aqua water, cream swirls, transparent acrylic and a clean cooling-moisture mood.
- Customization options: UV-filter system, botanical complex, hyaluronic acid blend, finish, fragrance-free direction, tube color and printing can be adjusted for the target market.