Licorice Guaiazulene Calming Serum

Daily soothing and hydrating facial serum for sensitive-looking, dry, or temporarily stressed skin.

Lightweight water-gel serum with a clear to very pale blue appearance. Spreads smoothly, absorbs quickly, and leaves a fresh hydrated finish with minimal stickiness.

• Helps soothe the appearance of temporarily stressed and redness-prone skin.
• Provides immediate-feeling hydration and helps reduce the sensation of tightness caused by dryness.
• Supports a soft, smooth, comfortable-looking skin finish.
• Helps maintain a more even and fresh-looking complexion.
• Lightweight formula suitable for daily layering under moisturizer and sunscreen.

• Licorice Root Extract: the primary botanical concept for soothing and tone-care positioning.
• Chamomile Flower Extract + Guaiazulene: complementary calming botanical complex with a signature blue visual cue.
• Dipotassium Glycyrrhizate: licorice-derived skin-conditioning ingredient.
• Beta-Glucan: moisturizing and skin-comfort support.
• Polyglutamic Acid + Sodium Hyaluronate: multi-humectant hydration concept.
• Glycerin + Betaine: everyday moisture retention and smooth application.

• Benchmark concept: high-content licorice-root-extract calming serum. A 79% licorice-extract positioning may be explored if the supplier can substantiate the raw-material basis and final-formula calculation.
• Build a licorice + chamomile + guaiazulene signature soothing complex; the reference concept also promotes a 30,000 ppm calming complex, subject to supplier formulation and claim substantiation.
• Preserve a transparent water-light texture with a subtle natural blue tint from the ingredient concept; avoid heavy artificial coloring.
• Pair soothing botanicals with beta-glucan, polyglutamic acid, sodium hyaluronate, glycerin, and betaine for layered hydration.
• Target quick absorption, low residue, and compatibility with daily multi-step skincare routines.
• Offer fragrance-free or low-allergen-fragrance options for sensitive-skin positioning; essential-oil-free development is recommended as a separate option.
• Recommended pack: 30 mL amber glass dropper bottle, white ribbed dropper, blank cobalt-blue label, optional matte folding carton.
• Commercial extensions: 30 mL standard, 50–60 mL value size, mini trial size, or matching soothing cream.
• Final INCI, percentages, color, stability, preservative system, safety testing, and cosmetic claims must be confirmed with the OEM/ODM manufacturer and target-market regulations.